Copyright Infringement – The Internet – and A Niche RV Market ~ I wrote this article to bring awareness to a huge problem on the Internet, copyright infringement. The act of copying and using another author’s work is prolific on the Internet, and it is plagiarism and/or copyright infringement
RV Education 101 was founded in 1999. At the time Mark Polk was the Sales & F&I manager for an RV dealership in NC. His concern about the lack of consumer education in the RV industry resulted in starting RV Education 101. The mission statement for RV Education 101 is “To be there for all of your RV training needs, until you no longer need us.” If we succeed at that we have accomplished our goal.”
How it all Began
By Greg Gerber, founder of RV Daily Report
It’s funny how some of the smallest ideas turn into the biggest projects.
That’s how RV Education 101 was founded. Mark Polk was working as a sales manager for an RV dealership in North Carolina in the mid 90’s. The company took pride in guiding customers through a thorough walk-thru presentation on the RV they had just purchased. Staff members would explain how every system worked, and how every appliance operated — two or three times, if necessary.
They would explain the order in which things had to happen before something could work correctly. They would go through the location of critical switches and controls. By the time they were done an hour or so later, the beaming and confident RVers were chomping at the bit to take their new toy out for a weekend spin.
Without fail, the dealership would get one call, then another, and still another as the enthusiasm gave way to confusion. “Where is the power distribution box,” they’d ask one time. “My slide out won’t slide out,” they’d ask a few hours later. “What was it you were supposed to do before you could turn on the air conditioner,” they’d ask on the third call. “How come I don’t have any hot water,” the exasperated RVers would exclaim.
As much as Polk and the rest of his staff loved helping customers and wanted them to be comfortable with their new purchase, he realized the walk-thru orientations were mind-numbing to new RV owners simply because it was information overload.
It was as though the staff had to give two or three walk-thrus with every purchase, plus answer dozens of phone calls before, during and after each of the first few excursions the buyers planned.
“As the sales manager, I came up with the idea of finding a video that we could give to customers as a courtesy gift from the dealership reminding them how to operate their system,” Polk explained.
Face it, when you look at a folding camping trailer, there aren’t too many things that are different from model to model. Even with travel trailers and motorhomes, they all have water pumps, they all have refrigerators, water heaters and most have one or more slide-outs. One thing is for certain, every RV has waste tanks that must to be dumped in the same manner — connect this hose from Point A to Point B. Empty the black tank first, then the gray tank.
“I looked everywhere and could not find a single basic instructional video on how to operate an RV,” said Polk. “I was shocked. There was nothing on the market.”
So, he stepped up to do it himself
A veteran — of the RV industry, too
Polk had worked in the RV industry since he was 15 years old washing RVs for the father of a high school friend who managed a dealership. That summer, when he wasn’t washing something, he was hanging out in the service department where he became fascinated with all the intricacies of motorhomes and travel trailers. The service manager took Polk under his wing and soon he was working as an apprentice RV technician.
“I really enjoyed working around RVs and going to rallies to help perform basic service on customers’ units,” he explained. “You could say I was bit by the RV bug early on.”
His maintenance plans were interrupted when he enlisted in the military. But, he liked that too and spent the next 18 years with the U.S. Army eventually retiring as a maintenance Chief Warrant Officer 3.
Chief Warrant Officer Three Mark J. Polk was awarded a first place US Army maintenance award from General Shelton.
But, the moment he left the military, he was back in the RV industry working as a salesperson for a dealership in Fayetteville, N.C. Two years later he was offered the sales manager position and he eventually took over as the finance and insurance manager as well.
He was well grounded in the RV industry and intimately familiar with just about every make and model of RVs on the market.
It was in 1999 that he became frustrated with the lack of consumer educational materials and safety awareness information. One day, he shared his frustration with his wife, Dawn, who also worked at the dealership.
Tackling the problem
After suggesting he wanted to film a simple walk-thru style video Dawn rounded up a few friends she knew who worked for a local TV station and did their own video filming and editing projects on the side. They hired the film crew to make the first walk-thru video for travel trailers — the most popular RV the dealership sold.
“They filmed me as I basically completed a walk-thru orientation, capturing close-ups as I pushed buttons and operated appliances,” Polk explained. “We put the video into use at our dealership and I tried to market it to other dealers and consumers in the area.
The idea took off quickly enough that he could retire from the dealership in 2000 and pursue the business opportunity full time with Dawn at his side. The Polks enjoy a great partnership. Mark handles the training portion of the business by producing videos, writing scripts, overseeing filming and doing all the video editing himself. Dawn works behind-the-scenes overseeing order fulfillment, accounting and marketing.
Once he left the dealership, Polk pursued his own education by taking online courses offered by a community college in Florida. He’s not a master certified technician because to get the title, he would have to work at the direction of another certified technician — and he’s not planning on going to work for someone else any time soon.
Polk is a certified automotive technician, and he certainly knows plenty about RVs of every brand, model, shape and size. He’s also intimately familiar with the components on those units, whether it is an air conditioner, RV refrigerator, furnace or generator.
Eventually, he also filmed a walk-thru of a Class A motorhome, then a pop-up trailer, then a Class C motorhome. Pretty soon, they had a set of four videos and figured they had every aspect of the RV industry covered.
Then people started expressing interest in specialized RV training, like how to winterize their RV or tow a car safely behind a motorhome. Within 10 years, Polk had completed 20 different RV training titles — and wrote “The RV Book,” (also available as an electronic book) a basic instructional guide people could keep in the drawer of their RV and refer to it whenever necessary.
“These are simple-to-understand books and videos,” Polk explained. “Consumers can watch a video and be comfortable operating the RV afterwards. They won’t learn how to replace major components and diagnose electrical problems, but they will understand how to properly and safely use their RV.”
The big break RV Education 101 material started appearing on shelves at RV dealerships across the country. But the really big break came when Wal-mart noticed the company.
Actually, the Polks pursued Wal-mart’s corporate buyers for nearly four years until the company agreed to add three RV DVDs and The RV Book to their inventory.
“At the time, Wal-mart was aggressively promoting an RV section in many of their superstores where they had a dedicated section of basic RV related products, and our materials were a good fit for that market,” said Polk.
The Polks sold so many videos and books during the two and a half years Wal-mart carried the product line that they quickly owned the market for RV educational products.
Eventually, as the recession unfolded, Wal-mart discontinued carrying the product in stores and opted to focus more on consumable goods for RVs. But, by then, RV Education 101 had a strong national market and even stronger name recognition.
About this same time, Polk completed 4 seasons of television as the “RV Savvy Guy” on RVTV. The show was broadcast on the Outdoor channel and on several Canadian television channels. Since that time, Polk has completed 4 seasons with Rollin On TV where he continues to produce TV segments and provide ROTV with written RV content as well.
About the same time, the Polk’s realized technology was changing in a way that made it possible for them to take their entire RV training library and put the information online. The entire world was “going digital” and they wanted to lead the way for RV training material
They moved thousands of DVDs and videos out of their home office to a fulfillment company in Charlotte, NC that sends out large order to dealers and handles replication of the product. But, the couple hasn’t lost touch with RVers. Whenever a single RV or book is purchased, it is likely Dawn who is sealing the envelope.
In fact, at the time of this writing, the Polk’s along with their son Tyler are looking forward to spending five weeks this summer on the road taking a cross-country RV trip.
“We’ll pack up a cross section of the inventory and a stack of envelopes and spend the first hour of every day shipping out orders and communicating with customers,” Polk explained.
He admits to being surprised at the reluctance of many RV dealerships to embrace the product line. Of course Polk sells books and online videos to lots of dealerships who share his vision of providing quality basic education to new RV owners. But, there are thousands of other dealerships who don’t see a need to carry the book and online video training. That’s especially puzzling considering the heavy consumer demand for the product as evidenced by the firm’s exploding online sales among first-time RV buyers.
“Early on, I was told our material was too generic, but that’s exactly what people need to know when they are buying their first RV,” Polk said. “In their house, to get hot water, people need only turn on a faucet and it ‘just happens.’ But, in an RV, there are several steps people need to take to ensure a nice hot shower — and helping people understand those steps is what our product is all about. Our mission statement is “to be there for the RV owner until they don’t need us anymore.”
“We are very proud of our company and the quality of training products we produce,” Polk said. “Both Dawn and I like knowing that we are playing a part in helping families enjoy their RV experience a little more by understanding how to use their equipment properly. That allows them to spend more time relaxing and less time trying to figure out how things work.”